SEO processes are normally incorporated with web designing and development. In any search engine optimization process the method of increasing the traffic via search engines are carried out through unpaid or natural results. Search engine optimization is the methodology practiced by experts to improve the quality of visitor traffic from search engines to a web site. A web site gets the top position in a search engine only when the number of visitors it receives is more. An SEO will target on improving the page rank of a web site through different means such as local search, image search, video search, industry specific vertical search and so. The technique of link wheel is more popular now a day and the search engine optimizations through the linkwheel methodology have proven to be more effective. An SEO expert considers primarily on how the search engine tools basically work and the behavior of internet users using them. Search engine optimizers are the consultants who practice optimization projects on their client’s web sites.


In order to optimize a web site the SEO experts edit through the content, underlying coding and actual html of the site according to the key word chosen for tagging. Some search engine optimizers offer SEO as a part of a wider marketing process or as a stand alone activity.